Standard
$1,500/month
For solo and small firms that want to own one city
- 1 main practice area and city
- Google Business Profile setup and upkeep
- 4 editorial placements (press) a month
- 6 main keywords
- Monthly report on rankings and calls
SEO for criminal defense lawyers. Be the first call after an arrest.
When someone is arrested, their family grabs a phone and searches for a criminal lawyer. We get your firm to the top of that search, on Google and on Google Maps, so they call you first.
What SEO means for your firm
SEO stands for search engine optimization. It simply means getting your firm to show up near the top of Google when people search for a lawyer like you. No ads, no paying per click. Here is what that looks like for a defense practice.
You show up when it counts. Most people facing a charge, or calling for a family member, search Google first. Searches like "DUI lawyer near me" or "criminal lawyer in Houston" happen at all hours, often late at night after an arrest. If you are not near the top, they never see you.
You show up on the map. For local searches, Google shows a map with three law firms above everything else. Those three firms get most of the calls. We work to put your firm in that box.
People trust what they find. When they click, your website and reviews have to answer one question fast: can this lawyer help me? We make sure your pages explain your services clearly and make it easy to call.
You can see what you paid for. Every month you get a short report: where you rank, how many people called, and what we did. No confusing charts.
Everything a criminal defense firm needs to get found
Pick one service or let us run the whole plan. Every page and plan is built around how people search for a defense lawyer.
Marketing
Criminal Defense MarketingCriminal Lawyer MarketingDigital MarketingContent MarketingMarketing AgencyFree audit
Not sure which service you need?
We check where your firm shows up on Google today for the charges you handle, and tell you what to fix first. Free for criminal defense firms.
Get your free auditHow it works, step by step
No long, confusing contracts. Four simple steps, and you always know what we are doing and why.
We check where you stand. We look at how your firm shows up on Google today for the charges you handle, who ranks above you, and why. You get this as a free audit.
We make a simple plan. We pick the searches that bring real clients, like DUI, drug charges or assault in your city, and list the pages, fixes and listings needed to rank for them.
We do the work. We fix your website, write clear pages for each charge you defend, set up and improve your Google Business Profile, and build your firm's name across trusted websites.
We report back every month. You see your rankings, your calls and what changed. If something is not working, we tell you and change course.
The charges we help defense firms rank for
Each charge is its own search, with its own worried reader. We build a clear page for each one you want more of.
DUI and DWI
First offenses, repeat offenses, license suspensions and DMV or administrative hearings.
Drug charges
Possession, possession with intent, distribution and trafficking, at state and federal level.
Assault and domestic violence
Simple and aggravated assault, domestic charges and protective order questions.
Theft and white collar
Shoplifting, theft, fraud, embezzlement and other financial charges.
Sex crimes
Serious charges where clients need discretion and a lawyer they can trust quickly.
Weapons charges
Unlawful possession and other gun charges, searched often in big cities.
Juvenile cases
Pages written for parents searching for help when a child is charged.
Federal cases
Federal investigations and charges, where clients search for a lawyer with federal court experience.
Record clearing
Expungement and record sealing, searched by people who are ready to act now.
What changes when your SEO is working
This is what defense firms usually notice as the work builds.
| Before | After |
|---|---|
| Most new cases come from referrals | Google brings a steady share of new calls every month |
| Your firm is missing from the map near your office | Your firm shows up in the map for the charges you handle |
| Calls come in during office hours only | Night and weekend searches turn into calls and messages |
| You cannot tell what your marketing does | A monthly report shows rankings, calls and the work done |
What we will never do
Your license and your name matter more than any ranking.
- Promise case results or first place on Google
- Write fake reviews or pay for reviews
- Use tricks that can get your Google listing suspended
- Work for your direct competitor in the same market
- Publish anything without your approval
Clear monthly pricing
You work directly with the senior SEO specialists who do the actual work. No middleman, no hidden fees.
Growth Most chosen
$2,500/month
Our most popular plan. More charges, more cities.
- 3 practice areas, 1 state
- Google Business Profile setup and upkeep
- 6 editorial placements (press) a month
- 6 main keywords
- Monthly report on rankings and calls
Partner
Speak to us
For multi-office firms that want to lead several markets
- Unlimited practice areas
- Several cities at once
- Press coverage
- Ongoing strategy calls
- Close watch on competitors
Questions lawyers ask us
Still have a question? Talk to a senior strategist.
What is SEO for criminal defense lawyers?
It is the work of getting your firm to show up near the top of Google and Google Maps when people search for a criminal lawyer in your area. It covers your website, your Google Business Profile, your reviews and your firm's name on other trusted websites.
How long does it take to see results?
Most firms see their first ranking gains in Google Maps within 30 to 45 days, and gains for competitive searches within 60 to 90 days. It depends on how competitive your city is and where your website starts from.
Is SEO better than paying for Google Ads?
They do different jobs. Ads stop the moment you stop paying. SEO takes longer but keeps bringing calls without paying per click. Many defense firms use ads for quick calls while SEO builds up. See digital marketing for criminal defense attorneys.
What do I need to do?
Very little. We ask for access to your website and Google Business Profile, a short call to learn which charges you want more of, and your approval on new pages. We handle the rest.
Do you follow bar advertising rules?
Yes. We never promise outcomes, invent reviews or use words like "specialist" where your state does not allow it. You approve every page before it goes live.
Do you work with defense firms in any state?
Yes. We work with criminal defense firms across the United States, from solo lawyers to multi-office firms. We take one firm per market, so we never work for your direct competitor.
How much does SEO for a criminal defense firm cost?
Our plans start at $1,500 a month for one practice area and one city, and $2,500 a month for three practice areas across one state. Multi-office firms get a custom plan. See the plans above.
Can you help if my Google listing is suspended?
Yes. We find the cause, fix it and file for reinstatement with the right proof. Suspensions are common in criminal defense and usually fixable.